Public Relations for Startups | Dekker Fraser

Study sensible public relartions (PR) for startups on this new course from famend teacher Dekker Fraser.

Key Public Relations Learnings:

• Dekker’s “3S Components” for Startup PR: Soliciting, Storytelling & Scaling
• Tips on how to get numerous media consideration and virality with minimal funds
• Getting awards to drive gross sales
• Inventive approaches for PR virality
• Tips on how to leverage the benefits startups have over giant corporations to garner consideration
• Actual case research and tutorials that display my success with public relations
• Progress hacks comparable to promoting and unsolicited mail pitches to journalists
• Powering SEO (search engine optimization) with public relations
• Piggybacking off larger manufacturers
• Podcast advertising
• Influencer advertising
• Constructing and automating media outreach lists
• Researching media retailers and journalists
• Utilizing the most recent instruments comparable to Sparktoro, Lemlist, LeadEnforce, and LinkedIn to maximise PR
• Writing a press launch
• Leveraging tales for max attain
• The kinds of tales and story angles to jot down
• Tips on how to interview

Dekker was the pinnacle of selling for a Google accelerator startup the place he progress hacking utilizing fashionable public relations techniques. He additionally labored with among the prime public relations managers on the earth at corporations comparable to Sony PlayStation. He labored at a Google Ventures backed startup in Silicon Valley and has consulted with numerous startups at varied levels of progress.

Dekker acquired his MBA from the #1 ranked enterprise faculty for advertising, Philip Kotler’s Kellogg College of Administration. He additionally studied at Northwestern’s Medill College of Journalism and acquired management coaching from Columbia Enterprise College.