Product Management: Product Analytics for Decision Making

DFE WP

Leveraging Information Insights to Optimize Product Efficiency and Consumer Experiences

What you’ll study

Fundamentals of product analytics

Key metrics, knowledge assortment, and analytical strategies to judge product efficiency

Leveraging product analytics to make knowledgeable and data-driven selections

Product analytics information with mixpanel

Analytics insights to optimize person expertise

Determine development alternatives with product analytics

Description

The “Product Analytics and Consumer Habits Monitoring” course is designed to equip learners with the data and abilities wanted to successfully analyze person conduct and leverage knowledge insights for optimizing product efficiency.

All through this course, you’ll discover the elemental ideas and strategies of product analytics, specializing in the right way to observe and measure person conduct by means of numerous knowledge assortment strategies. You’ll study to make use of industry-standard analytics instruments and platforms to assemble, analyze, and interpret person knowledge, enabling you to make knowledgeable selections about product options, person experiences, and total product technique.

Key subjects coated embody defining significant metrics, organising monitoring mechanisms, conducting data-driven experiments, and extracting actionable insights from person conduct knowledge. You’ll delve into the world of A/B testing, cohort evaluation, funnel evaluation, and segmentation, understanding how these strategies can uncover beneficial patterns and alternatives for product enchancment.

This course will assist you to the next :

  • Perceive the basics of product analytics and person conduct monitoring.
  • Discover ways to observe and measure person conduct utilizing numerous knowledge assortment strategies.
  • Make the most of industry-standard analytics instruments and platforms to assemble and analyze person knowledge.
  • Outline significant metrics to judge product efficiency and person experiences.
  • Conduct data-driven experiments, together with A/B testing, to optimize product options.
  • Discover strategies comparable to cohort evaluation, funnel evaluation, and segmentation for actionable insights.
  • Tackle moral concerns and privateness considerations associated to person conduct monitoring.
  • Develop the abilities to make knowledgeable selections based mostly on knowledge insights.
  • Optimize the general person expertise by leveraging product analytics successfully.
  • Appropriate for product managers, entrepreneurs, challenge managers, and aspiring knowledge analysts.

By the top of this course, you’ll have the proficiency to judge person conduct successfully, apply data-driven insights to drive product selections, and optimize the general person expertise. Whether or not you’re a product supervisor, marketer, challenge supervisor, or aspiring knowledge analyst, this course will empower you with the abilities to harness the facility of product analytics and make knowledgeable selections that positively affect your product’s success.

English
language

Content material

Product Worth and Consumer Monitoring

Introduction to Consumer conduct monitoring
Advertising and marketing Analytics Vs Product Analytics
Introduction to Product Analytics
Introduction to Mixpanel
Easy methods to do Measure Product Worth
Task
Varieties of Customers and Consumer cohorts
What’s Worth change

Every thing about Product Metrics

Product Metrics Masterclass
Product Metrics and Consumer Journey
Product Metrics throughout industries
North Star Metric

Product Analytics instruments deep dive – Mixpanel

Introduction to Google Analytics
Organising Mixpanel
Perceive Mixpanel perception, funnels and person cohorts

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