Executive Diploma in Marketing Management

What you’ll study

• Whats is Advertising Administration these days
• The speculation of Advertising Administration
• Rules of selling administration effectiveness
• Goal market evaluation
• Segmentation and positioning
• Improvement of a advertising bundle
• Pricing
• Distribution and promotion
• Advertising Administration and Сontrol

Course supplied by: The Retail Banking College, Lisbon, International Banking, Fintech and Enterprise faculty.

Course Plan:

1. Introduction to Advertising Administration

2. Rules of selling administration effectiveness

3. Goal market evaluation

4. Segmentation and positioning

5. Improvement of a advertising bundle

6. Pricing

7. Distribution and promotion

8. Advertising Administration and Сontrol

Course Teacher: Zhansaya Berdikulova,

Regional Coordinator of the management growth venture in colleges of Kazakhstan,
licensed coach, management growth coach

Grasp of Financial Sciences of M.Auezov South Kazakhstan College

Somewhat about me:

My title is Zhansaya, however for you I’m simply Saya

For the final 10 years, I’ve been educating adults and youngsters management, communication, battle administration, decision-making, planning – all of the versatile expertise needed for all times and work.

As well as, I educate trainers and lecturers who additional switch this information and expertise. Greater financial schooling within the subject of administration and advertising helps me to guide management not solely as a life ability, but additionally as knowledgeable for changing into high managers and managers.

I want you new information and hope that the course will probably be helpful and efficient for you!

Let’s get began!

Linked Matters:

• Advertising Fundamentals
• Administration Fundamentals
• Enterprise Fundamentals