Executive Diploma in Marketing Management

What you’ll be taught

• Whats is Advertising and marketing Administration these days
• The idea of Advertising and marketing Administration
• Rules of selling administration effectiveness
• Goal market evaluation
• Segmentation and positioning
• Improvement of a advertising bundle
• Pricing
• Distribution and promotion
• Advertising and marketing Administration and Сontrol

Course offered by: The Retail Banking Faculty, Lisbon, International Banking, Fintech and Enterprise college.

Course Plan:

1. Introduction to Advertising and marketing Administration

2. Rules of selling administration effectiveness

3. Goal market evaluation

4. Segmentation and positioning

5. Improvement of a advertising bundle

6. Pricing

7. Distribution and promotion

8. Advertising and marketing Administration and Сontrol

Course Teacher: Zhansaya Berdikulova,

Regional Coordinator of the management improvement challenge in faculties of Kazakhstan,
licensed coach, management improvement coach

Grasp of Financial Sciences of M.Auezov South Kazakhstan College

A bit about me:

My title is Zhansaya, however for you I’m simply Saya

For the final 10 years, I’ve been educating adults and kids management, communication, battle administration, decision-making, planning – all of the versatile expertise essential for all times and work.

As well as, I educate trainers and lecturers who additional switch this data and expertise. Increased financial training within the subject of administration and advertising helps me to guide management not solely as a life ability, but in addition as an expert for turning into high managers and managers.

I want you new data and hope that the course will likely be helpful and efficient for you!

Let’s get began!

Linked Matters:

• Advertising and marketing Fundamentals
• Administration Fundamentals
• Enterprise Fundamentals