Professional Diploma in CRM Platforms Management

Postgraduate Diploma:  CRM Platform Professional (Gross sales, Service, Advertising and Enterprise Administration with CRM Platforms)

Welcome to course: Enterprise Rules of Buyer Relationship Administration, Multichannel Gross sales, Service, Advertising and Enterprise Administration with oCRM (Microsoft Dynamics 365 (CRM), Oracle Siebel CRM, Salesforce) and aCRM instruments (SAS MA, Microsoft Azure, AWS).

Brief Description: Course can be fascinating to anyone who need to know enterprise instances and enterprise setting of utilization of a+о CRM programs. We are going to contemplate completely different enterprise subjects, sensible examples and instances and in addition will discuss enterprise associated questions of implementation.

Thought of Enterprise Areas:

• Gross sales Administration
• Service and claims Administration
• Cross-sale and up-sale
• Digital Channels constructing
• Examples from Client Lending, Mortgage and different produc-lines of Retail Enterprise

Thought of varieties of programs:

• Operational CRM
• Analytical CRM
• Companions CRM

Course Content material:

• Introduction to CRM methodology and software program space
• CRM utilization at gross sales channels administration (branchs community, contact heart, POS)
• CRM at constructing of companions and agent channels
• CRM as a fondation for constructing of distant and digital channels
• Gross sales and repair administration methodology
• Introduction to Analytical CRM (aCRM)
• Enterprise Instances of ACRM utilization
• aCRM Implementation
• CRM at Advertising and digital acquisition
• Implementation technique

Course Full Description:

Introduction to the world of 360 diploma overview of a enterprise:

• Total details about CRM and oCRM programs utilization instances and implementation

• Sensible instances at gross sales, service, advertising and enterprise administration

• Utilization of CRM as a platform for digital channels constructing

• Examples from main worldwide banks

• Course for enterprise consultants and tech consultants, who need to perceive enterprise setting.

Introduction to CRM implementation:

• Key focuses of CRM launching

• Key areas of utilization

• Enterprise ideas and particulars

• Examples from retail banking, client lending and mortgage enterprise

Course Writer:

IGOR DMITRIEV

Professor of The Retail Banking Faculty
Digital Enterprise and Retail Banking Professional

Training:

• MBA, The Boston College, USA

• Grasp of Science at Engineering (Technical) Administration, The State College of New York at Buffalo, USA

• Grasp of Science at Informatics and Economics, The Saint- Petersburg State College of Finance and Economics, Russia

• Six Sigma Black Belt

Expertise:

• Professional at Banking (>15 years), FinTech & Digital (>12 years). Skilled Supervisor (>10 years) with profitable monitor of data at private and company entrepreneurship.

• Greater than 10 years at worldwide banking teams such us Societe Generale, Raiffeisenbank.

• Expertise at roles: CEO, Head of Enterprise, Chief Digital & Advertising Officer, Head of Digital Transformation and Channels, Head of Merchandise and Advertising.

Linked subjects:

Enterprise and Entrepreneurship Fundamentals

Digital Advertising

Venture Administration

Finance Fundamentals

Advertising Technique

On-line and Digital Enterprise

Management

Gross sales Expertise

Microsoft Dynamics 365

B2B Gross sales

CRM

Buyer Relationship Administration

Oracle Siebel CRM

Salesforce