Pharma & Biotech Sales and Marketing: CRM Business 101

This course is designed to supply a fast introduction to pharmaceutical and biotech gross sales and advertising seen from a CRM (buyer relationship administration) perspective. By a mix of lectures, college students will be taught the important thing rules and practices of profitable pharmaceutical and biotech gross sales and advertising. The course will cowl matters such because the gross sales course of, product positioning, promotional methods, and group construction of pharmaceutical and biotech gross sales and advertising.

Gross sales professionals are accountable for selling and promoting prescribed drugs to healthcare suppliers, similar to medical doctors, nurses, and pharmacists.

Overview:

• Overview of the pharmaceutical and biotech trade
• Key rules and practices of profitable gross sales and advertising
• How CRM is used

In case you are new to the trade or a marketing consultant that desires to be taught extra, that is the proper course for you.  We are going to talk about what a gross sales rep is, a MSL, and a Key Account Supervisor.  We are going to dive into ideas like drug sampling and occasion administration.  On the finish of this course, you must really feel assured discussing how pharmaceutical sale and advertising works.  Among the matters coated on this course:

• Nose to nose calls
• Emails
• Completely different channels
• Samples
• Recording signatures
• Occasions Administration
• Closed Loop Advertising and marketing
• Territory Alignment
• Recap of key ideas and takeaways
• Alternatives for additional studying and growth within the subject