Professional Diploma in Omnichannel Sales&Service Management

Welcome to course: Omnichannel Gross sales & Service Administration with AI & Chat Bots

You’ll find out about: Fb, Instagram, Whatsapp, Telegram, Apple, Wechat, Internet, Bots and Chats Utilization at Gross sales, Service, Digital Advertising and marketing

Course supplied by: The Retail Banking Faculty, Lisbon, world banking, fintech and enterprise faculty.

Course Teacher: SLAVA POPKOV, Skilled Entrepreneur, CEO & Co-founder of Brandy. im
Trendy buyer communications skilled.

After ending of a course you’re going to get: Double Diploma (UDEMY & RBS), Entry to Interactive session and chat with Teacher and different college students, capability to think about your actual enterprise and work questions and circumstances.

Course Plan:

1. In regards to the coursre, matter and creator

2. From calls to texting. Why digital channels change into very important for actually any b2c enterprise?

3. Introduction to the world of chatbots

4. AI chatbots: what they will and may’t do

5. Greatest practices: contact middle

6. Greatest practices: advertisements, gross sales, loyalty and extra

7. The preferred apps pt1: whatsapp, fb, instagram

8. The preferred apps pt2: telegram, apple messages, wechat

9. Livechat: messaging on an organization’s web site

10. An Splendid buyer journey framework

11. Interactive Session and Half

Course Writer:

SLAVA POPKOV

Entrepreneur, CEO & Co-founder of Brandy. im
Trendy buyer communications skilled

Training:

• Grasp of Utilized Arithmetic and pc science, The Saint-Petersburg State College

Expertise:

• Serial entrepreneur with 12 years numerous enterprise expertise: founding father of a number of corporations: from native manufacture to b2b-SaaS startup

• Founding father of Brandy. im – official message service supplier of Apple Messages for enterprise

• Expertise of initiatives with world worldwide corporations and banks

• A number of Startup award winner

Course Full Description and Welcome Letter:

Hi there everybody and welcome to the online-course created for any present or potential company managers from junior to govt stage, that can make you stand out from the others.

This course would possibly change into your first step to amass talent set, knowledges and perhaps even a complete new occupation, that’s showing proper now. Studying it at this time, offers you benefits tomorrow!

I’m speaking about digital transformation. By way of buyer communications in mainly any meduim or large enterprises. And for small companies, essentially the most succesfull ones, they’re already doing it in a contemporary approach from the primary day.

This transformation – it’s a shifting away from previous approach of communications, like cellphone calls, electronic mail, and even fax – to new approach – whatsapp, fb messenger, instagram direct messages, telegram – any messaging apps that persons are utilizing of their on a regular basis life. And now they’re beginning to usу it to speak to companies. To talk with a web based retailer, with a financial institution, medical clinic – with any group on the market.

And right here lies the chance!

All of those corporations want staff or contractors who perceive tips on how to make this shift, this transition. New channels on the one hand deliver plenty of new prospects, resembling chatbots and synthetic intelligence, and however, require a rebuilding of present enterprise workflows.

For instance agent’s KPI in a contact centre primarily based on whatsapp, could be very completely different from a voice-based CC. And anyone must know tips on how to cope with it.

However the contact middle shouldn’t be the one place the place apps like whatsapp are taking up. It impacts just about each buyer associated departpent: gross sales, advertising and loyalty, assist, buyer expertise, automation and on-line providers.

So, Whether or not you propose to tie your profession or enterprise fully to this feild, this information will aid you obtain your skilled objectives in quite a lot of methods. As a result of communication – is the important a part of enterprise.

I began this journey seven years in the past, when it was hardly even existed. Since then, I’ve labored with a few of the world’s largest purchasers, resembling Societe Generale, British american tobacco and others. Now I’m a founding father of a startup known as brandy. im

I invite you to my course the place you’ll study the fundamentals about communications of the longer term. Welcome!

Earlier than we begin I wish to give a fast intro of myself and likewise let’s have a look on the course plan.

So with out additional ado, here’s what we’ll talk about

The course consists of two components:

In a primary one, the whole lot down lesson 4, we’re speaking about the important thing advantages for enterprise normally.

After which studying the fundamentals of chatbots and AI.

The second half is changing into extra particular.

We are going to see how precisely it implies to completely different departments. Focus on enterprise utility of explicit messaging channels.

And with all of that we’re on the point of meet the principle framework –

of best buyer journey in trendy channels. Which shall be useful gizmo to any of your additional initiatives.

And briefly about me.

You may name me Slava. For a final 7 years I’ve been operating chat platform startup. For these years we made plenty of stuff, labored with some worldwide purchasers.

We’ve got change into official supplier of apple messages for enterprise. Unsure if that is my most important achievement, however personally, essentially the most nice one. An opportunity to work instantly with apple crew is absolutely cool

and I’ve been honoured to change into one of many enterprise specialists on the Retail banking faculty, the place we’re proper now.

Be happy to attach or ask me something on linkedin.

And, let’s soar in!

So I hope this on-line course shall be a superb begin on mastering this new world of digital communications and happier prospects

Linked matters:

• Enterprise Fundamentals
• Advertising and marketing & Enterprise Technique
• On-line and Digital Enterprise
• Digital transformations / Technique
• Product Administration
• Steady Course of Enchancment
• Enterprise and Entrepreneurship Fundamentals
• Digital Advertising and marketing
• Gross sales Abilities
• B2B Gross sales
• B2C Gross sales
• Buyer Relationship Administration