MBA: Retail business, Merchandising, and E-commerce

When you’ve got been to a retail retailer do why you find yourself shopping for greater than you really want?

That’s as a result of they supply you a tremendous buying expertise by utilizing some enterprise technique. This course will provide help to perceive the technique you possibly can observe in case you are planning to start out your individual retail enterprise or e-commerce model sooner or later.

Part 1 Introduction to Retail Administration Fundamentals

• What’s Retail Administration
• Retail Advertising and marketing Combine
• Porter 5 Drive Mannequin
• SWOT Evaluation
• Shopper vs Clients
• Understanding the Retail Shopper
• Selection vs Assortment

Part 2 Forms of Retail retailer and Buying and selling space

• Forms of retail retailer primarily based on the format
• Forms of retail shops primarily based on the buying and selling space
• Reilly’s Regulation of Retail Gravitation | Retail Administration |
• Huff Gravity Mannequin | Retail Administration |
• Buying and selling space Advance train

Part 3 Omnichannel and e-commerce

1. Webrooming vs Showrooming
2. Multichannel and Omnichannel technique

Part 4 Warby Parker Omnichannel Case research

• Warby Parker Case Examine Intro
• Warby parker Retail Finance Metrics
• Fundamentals of Earnings Assertion
• Warby Parker Contribution Margin

Part 5 Buyer Knowledge in retail administration

• Buyer Relationship Administration
• Recency, Frequency, and Financial (RFM) evaluation
• Market Basket Evaluation (Market Basket Evaluation)
• Affiliation and Assist (Market Basket Evaluation)
• Confidence (Market Basket Evaluation)
• Elevate (Market Basket Evaluation)
• Identify supervisor and Oblique perform
• Market Basket Evaluation

Part 6 Retailer structure and design

• Buyer Lifetime Worth
• Buyer Lifetime Worth Project
• Forms of Retailer Structure
• The objective of Retailer Design
• Retailer structure Train – Elevate

Part 7 Retail finance and accounting

• Introduction to Retail Finance
• Earnings Assertion and Money move assertion
• Introduction to Asset Administration and Margin Administration
• The Strategic Revenue Mannequin in Retail Administration
• Walmart and Tiffany Monetary Assertion
• Retail Finance Project
• Monetary metrics Conclusion

Part 8 Class and Stock Administration

• Introduction to Class Administration
• ROI and GMROI
• ABC Evaluation for Stock Administration

Part 9 E-commerce and D2C manufacturers

• Introduction to e-commerce and D2C
• Personal labels and white labels
• D2C enterprise mannequin
• Advertising and marketing, Gross sales and growth of D2C model