Master Course in Service Marketing and Product Marketing 2.0


Service Advertising, Advertising fundamentals, Digital Advertising, Service Trade, Advertising Technique, Product Advertising

What you’ll study

Perceive the elemental ideas and ideas of service advertising and marketing.

Acknowledge the distinctive traits and challenges of selling intangible companies.

Analyze client decision-making processes and their impression on service consumption.

Determine elements influencing buyer perceptions, attitudes, and loyalty in service contexts.

Develop efficient service advertising and marketing methods aligned with organizational targets.

Formulate segmentation, concentrating on, and positioning methods for service choices.

Comprehend the prolonged advertising and marketing combine for companies, together with folks, processes, and bodily proof.

Apply the 7Ps framework to design and handle service experiences that meet buyer wants.

Create complete service advertising and marketing plans with clear goals and ways.

Execute service advertising and marketing campaigns, measure efficiency, and adapt methods as wanted.

Consider present tendencies and challenges within the evolving service advertising and marketing panorama.

Discover progressive approaches to handle points like digitalization, sustainability, and buyer expertise in service advertising and marketing.

English
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