Analyzing advertising and marketing marketing campaign efficiency, internet visitors, buyer demographics, buyer retention, CLV, CVR, A/B testing
What you’ll study
Be taught the fundamental fundamentals of promoting analytics and A/B testing
Study essential advertising and marketing metrics, akin to conversion fee, buyer acquisition value, ROI, click on via fee, and buyer lifetime worth
Discover ways to analyze advertising and marketing marketing campaign efficiency
Discover ways to calculate ROI and examine preliminary advertising and marketing finances vs precise spend
Discover ways to analyze buyer retention
Discover ways to analyze buyer lifetime worth
Discover ways to analyze internet visitors knowledge
Discover ways to analyze internet conversion fee
Discover ways to conduct buyer segmentation evaluation utilizing unsupervised machine studying
Discover ways to carry out A/B testing with SciPy
Discover ways to predict buyer churn utilizing CatBoost Classifier
Discover ways to predict buyer lifetime worth utilizing MLP Regressor
Discover ways to visualize buyer demographics knowledge utilizing PowerBI
Discover ways to visualize advertising and marketing marketing campaign efficiency knowledge utilizing PowerBI
Discover ways to visualize internet visitors knowledge utilizing PowerBI
English
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