HR Marketing Strategy for Employer Brand Management | 2025

Course Title: HR Advertising and marketing Mastery: Appeal to Expertise with Confirmed Methods

Headline: Be taught to draw high expertise with HR advertising, digital methods, and analytics to reinforce your recruitment success!

Description:
HR Advertising and marketing is a pivotal self-discipline in selling your employer model and attracting the most effective candidates available in the market. Our on-line course, led by the esteemed Mike Pritula, who brings over 15 years of expertise in HR advertising, is meticulously crafted to empower HR professionals and enterprise leaders with the instruments and data to efficiently implement HR advertising methods.

By way of six complete classes, you’ll delve into greatest practices, real-world case research, and sensible strategies to amplify your organization’s on-line presence, interact potential candidates, and meticulously measure the effectiveness of your recruitment advertising efforts.

What You’ll Be taught:

• On-line Presence Administration: Revolutionary methods to develop and improve your organization’s profession web site, construct a expertise neighborhood, and implement gamification to draw candidates.
• Worker Referral Applications & Chatbots: Designing efficient packages, using Applicant Monitoring Techniques (ATS), and integrating conversational AI to streamline recruitment processes.
• Digital Advertising and marketing Methods: Mastery of e mail advertising, content material advertising, video advertising, and Search Engine Optimization (search engine optimization) to attach with potential candidates.
• Paid Promoting Methods: Be taught to create and handle compelling paid promoting campaigns utilizing platforms like Google AdWords and Google Analytics, together with superior remarketing strategies.
• Social Media Promotion: Promote your employer model successfully throughout social media platforms equivalent to Fb, Twitter, LinkedIn, YouTube, and Instagram.
• HR Advertising and marketing Analytics: Make the most of information to measure recruitment prices, time-to-fill metrics, candidate sources, and consider the standard of hires.

Course Program:

• Week 1: On-line Presence of the Firm – Crafting compelling tales that stand out in a crowded digital panorama.
• Week 2: Worker Referral Applications, ATS, and Chatbots – Flip your staff into ambassadors on your model.
• Week 3: Digital Advertising and marketing – From creating beneficial content material to climbing the search engine ranks.
• Week 4: Paid Promoting – Grasp the artwork of focused campaigns with Google AdWords and Analytics.
• Week 5: Working with Social Media – Harness the ability of social media platforms to reinforce your employer model.
• Week 6: Measuring HR Advertising and marketing Outcomes – Be taught to interpret information to optimize recruitment methods and improve decision-making processes.

Course Options:

• Skilled Instruction: Profit from Mike Pritula’s in depth data in HR advertising, with real-world insights and confirmed success tales.
• Versatile Studying: Entry recorded classes weekly at your individual tempo, accommodating your busy schedule.
• Sensible Software: Apply ideas via weekly homework assignments with customized suggestions to floor your studying in sensible, real-world eventualities.
• Interactive Neighborhood: Be part of a devoted Telegram chat to interact with friends, share experiences, and brainstorm modern HR advertising options.
• Certification: Earn a diploma upon profitable course completion, setting you aside as an HR advertising knowledgeable.

Who Ought to Enroll?

• HR Professionals: Liable for crafting efficient HR advertising methods and managing recruitment campaigns.
• Recruitment Specialists: Seeking to improve their capacity to draw high expertise with modern HR advertising strategies.
• Enterprise Leaders & Managers: Searching for to enhance their firm’s employer model and streamline the recruitment course of for higher outcomes.
• Advertising and marketing Professionals: Concerned within the broader advertising efforts of attracting staff, similar to clients.

Able to turn out to be an HR advertising knowledgeable? Enroll now and take step one in direction of mastering the artwork of attracting high expertise with data-driven, modern HR advertising methods!