MBA Course: Marketing and Business Strategy

Segmenting focusing on positioning in Advertising and marketing

Advance advertising ideas like BCG matrix ,Model Mantra, BAV Mannequin, Product Life cycle, Model and line extension.

Varied advertising channels utilized by corporations

Learn how to do gross sales and advertising of your product

Enterprise technique utilized by startups.

Amazon 3 key service enterprise technique to dominate the retail market.

Unit economics matrix like Buyer acquisition cot and buyer life time worth.

Pricing technique like Worth Penetration, Worth Bundling, and Worth Skimming

Drawback with Aggregators, Platform enterprise and Community impact

Aggressive assault like Flank, Place defence, preemptive, Counteroffensive assault and so forth

How product advice engine of Netflix and amazon works

Horizontal and vertical technique utilized by Samsung

Technique utilized by market chief, market follower and Challenger

finest certification programs for mba advertising

Advertising and marketing Combine i.e 4P’s (Product, Worth, Place, Promotions) and 7P’s of Advertising and marketing.

Strengths, Weaknesses, Alternatives, and Threats SWOT Evaluation

What are branding and the benefits of branding?

Blue ocean and purple ocean technique

Zero price advertising technique

Product life cycle

What’s a enterprise technique  Why do we’d like it

Enterprise Enlargement technique

Enterprise worth proposition

Advertising and marketing technique course designed by an MBA graduate from the syllabus of prime Universities on the earth

This course may be very useful for all those that are both making ready for GMAT or planning on doing an MBA . It’s divided into 4 totally different sections like Advertising and marketing Fundamentals Overview, Advertising and marketing insights and evaluation, Branding and communication, and Enterprise Technique and can cowl all of the vital subjects of  Advertising and marketing in MBA . The final part of the module will additional aid you in understanding varied methods utilized by corporations

Part 1 Advertising and marketing Overview

• What’s advertising?
• Demand needs and desires & Maslow’s hierarchy of wants
• How cash flows within the Trendy Financial system
• STP (Segmentation focusing on and positioning)
• Advertising and marketing Combine i. e 4P’s (Product, Worth, Place, Promotions) and 7P’s of Advertising and marketing .
• SWOT evaluation

Part 2 Advertising and marketing insights and evaluation

a) Analyzing Shopper

• Technology traits
• The adoption curve for any services or products
• How Buyer Insights helps in segmenting and focusing onb ) Enterprise evaluation
• Product and market segmentation
• Communication channels
• Advertising and marketing funnels
• Unit economics

Module 5 Startup Enterprise Development Metrics

1. Startup Development Metrics Intro
2. Buyer Acquisition Value (CAC) in Startup
3. Buyer Lifetime Worth (CLTV) in Startup
4. Month-to-month Reoccurring Income (MRR) in Startup
5. Unit Economics in Startup
6. Contribution Margin in Startup
7. Retention Charge and Cohorts in Startup
8. Churn Charge in Startup
9. Market Measurement for Startup

d) Advertising and marketing Data System

• Varieties of information
• Suggestion engine
• What’s a Advertising and marketing Intelligence system
• Varieties of information utilized in MIS
• Information-driven advice engine
• How does a advice engine work?

3. Advertising and marketing communication and branding

• What’s branding and the benefits of branding?
• Varieties of branding?
• Tesla model positioning and Product differentiation utilizing POP and POD (perceptual map)
• Emotional branding and Model mantra(Talk simplify and encourage)
• Model fairness (Notion, choice, and habits)
• BAV mannequin and model resonance mannequin
• Model revitalization
• Line extension product extension and class extension
• Model dilution
• Service advertising  Service advertising triangle

4. Enterprise Technique (Gross sales and Enlargement)

• What’s a enterprise technique  Why do we’d like it
• Market construction(chief, challenger, follower, and nickers technique )
• Porter 5 aggressive forces (Aggressive rivalry, Menace of recent entrance, Energy of suppliers, Energy of consumers, Menace of substitute merchandise)
• Advertising and marketing competitors and Defensive advertising (preemptive, counteroffensive, flank, contraction, cell assault)
• Follower technique ( product imitation, acutely aware parallelism cloner, imitator, and adapter)
• Samsung Horizontal and vertical enlargement to realize financial system of scope and financial system of scale.
• Amazon killing competitors technique utilizing diversification
• Apple ecosystem technique
• Lenskart omnichannel integration
• Product life cycle
• Increasing the market share pie utilizing the Ansoff matrix
• Worth lower technique (low-quality entice, fragile market share entice, shallow pockets entice, worth battle entice)
• Zero price advertising technique