Biotech and Specialty Pharma: Sales, Marketing, and Data 101

Supposed for IT professionals supporting gross sales and advertising and marketing in biotech or specialty care firms or enterprise items.  If you’re in gross sales, advertising and marketing, gross sales ops, advertising and marketing ops, or business excellence, you’ll study quite a bit too.  I’ll present many examples of how specialty contrasts with main care.

On this course, find out about:

• Payers, Plans, and Formularies
• Affected person Hubs
• Specialty Distribution and knowledge
• Specialty Pharmacy and knowledge

Find out about business EDI codecs used to speak gross sales, stock, returns/chargebacks.  Why is it necessary to trace stock?  Is there a typical format?

Study concerning the choice course of for specialty pharmacies.  What kind of information Specialty Pharmacies can ship again to the producer: de-identified affected person demographics knowledge, prescription, referrals, dosage, and so on.  Which specialty pharmacy chains are the largest?  Do specialty pharmacies sub-specialize specifically therapeutic areas?

Study the several types of formulary tiers, and co-pay variations.  What are open and closed formularies?

Study concerning the position of the affected person hubs in elevating consciousness for illness states, the communities they construct, and the way they could assist affected person discover methods to pay for his or her remedy.  What providers do affected person hubs present?  Why join affected person hubs?

What are affected person help packages?  What’s co-pay?

I hope that you’ll take pleasure in this course!