Minimize the noise. Construct manufacturers that develop. A sensible, BS-free course on model identification, positioning and progress technique.
What you’ll study
The right way to apply confirmed strategic frameworks like Aaker’s Model Imaginative and prescient and Dunford’s Positioning Canvas
The right way to steadiness long- and short-term progress with evidence-based fashions just like the 60/40 Rule
The right way to acknowledge and keep away from frequent pitfalls, from outdated branding myths to short-sighted efficiency obsessions
The right way to assume like a strategist by asking the precise questions, not simply following checklists
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