Achieve MBA-level digital advertising frameworks in a fast-paced, hands-on program—good for busy executives and groups.
What you’ll be taught
Examine digital and conventional advertising, explaining push vs pull, data-driven ways, and the blended skillset anticipated of immediately’s entrepreneurs.
Map the fashionable loyalty-loop buyer journey and plan content material, advertisements, and channels that add worth at every stage from consciousness to advocacy.
Create a buyer journey map that identifies key phases, shopper actions, touchpoints, and advertising alternatives in a contemporary, non-linear shopping for cycle.
Leverage analytics insights and model information to refine focusing on, personalize content material, and iterate advertising methods for increased ROI.
Apply demographic, psychographic, behavioral, and geographic segmentation to focus on the correct viewers with tailor-made advertising methods. (160 characters)
Leverage social listening, analytics, and surveys to seize real-time buyer insights and translate findings into data-driven advertising enhancements.
Use instruments like Similarweb to research web site site visitors, consider digital efficiency, and generate actionable insights for strategic advertising choices.
Determine the 4 phases of the product life cycle and apply tailor-made advertising methods to optimize progress, maintain maturity, and handle decline.
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