Public Relations: Oil/Fuel/Chemical executives will study step-by-step what to do with the information media earlier than a disaster
What you’ll study
Sustaining your fame throughout a disaster
Wanting assured and cozy throughout a information convention
Framing disaster messages
Answering robust questions from reporters
Talking in sound bites
Rehearsing for disaster communications occasions
Growing a disaster administration plan
Description
Public Relations: Think about the worst: an explosion or leak has hit your operations and now the information media are swarming round you. However now think about your self trying poised, dealing with the hardest questions and getting the precise messages and quotes you need into the ultimate information tales. You’ll not grow to be one other Tony Hayward!
This course is for oil and fuel business executives who could should face the media throughout a Public Relations disaster. You’ll study precisely look snug, put together messages, reply questions and converse in sound bites. You’ll learn to keep away from disastrous sound bites and off message quotes which have value different vitality corporations billions of {dollars} in market cap previously. You’ll be ready to face the media sooner or later if and if you undergo a Public Relations disaster.
The BP Gulf catastrophe value that firm tens of billions of {dollars} in market cap, partially, due to how poorly their executives dealt with the media throughout this Public Relations disaster. You possibly can study from their errors.
TJ Walker has carried out media coaching and Public Relations disaster communications coaching workshops for oil and fuel business executives from the Center East to Texas to all over the world. He provides you with actual world examples of precisely what to do and never do throughout a disaster.
If a catastrophe hits your refinery, tanker, or nicely, the entire world goes to see it. The media will come calling. You have to have good solutions to truthful questions. “No remark” shall be interpreted because the guilt of negligence and environmental lawbreaking. And dangerous solutions will generate headlines all over the world, particularly if you happen to declare that you just “need your life again!”
You possibly can’t management all occasions surrounding a disaster and you may’t management the media’s questions, however you CAN management your message, your solutions and your sound bites. In case you are an vitality government, you owe it to your self, your profession and your organization’s model to enroll right now for the Disaster Communications Coaching for Oil and Fuel Executives Course.
A disaster might hit your oil and fuel business or vitality operations right now and even tonight at Midnight. don’t let one other second go by with out getting ready your self for the media that may quickly encompass you.
There’s a 100% Cash-Again Assure for this Public Relations course. And the teacher additionally supplies an enhanced assure.
Here’s what Udemy college students say about this course:
“Educative, and I want all engineers take this course” Obeng Yeboah Paul
”This has been a beautiful and detailed studying expertise into the world of disaster communications. Thanks for the detailed constructions and planning recommendation.” Gary Potgieter
This Public Relations course is right for anybody looking out for more information on the next: public relations – pr – public relation – press launch – communications – public relations course – public relations technique – public relations: media disaster communications – press launch writing – media relations. Plus, this course shall be an important addition to anybody attempting to construct out their information within the following areas: disaster administration – media coaching – fame administration – nonverbal communication.
Content material
The Essential Steps in Planning for a Disaster
Find out how to Have a Convincing Message
Answering Questions and Holding Press Conferences
Sound Bites and Quotes
Remaining Preparations
Housekeeping Issues
Bonus Part
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