B2B2C Product Management 101


Be taught B2B2C product administration necessities: buyer discovery, companion enablement, metrics, and launches.

What you’ll be taught

Perceive the B2B2C mannequin and its complexities in comparison with B2B and B2C.

Grasp buyer discovery methods for each companions and end-users.

Construct efficient companion enablement methods that drive adoption and loyalty.

Navigate conflicting priorities and make good, clear trade-offs.

Outline and observe metrics that matter for companions, customers, and enterprise success.

Plan and execute co-branded launches that create companion and consumer momentum.

Create quick, actionable suggestions loops that inform product iteration.

Apply your abilities to diagnose, suggest, and clear up actual B2B2C product challenges.

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